Services

Media Relations

Publicity minus the Pay-to-Play

At FPR, we believe the best press is earned. We build thoughtful media strategies that position brands in the right conversations, publications, and cultural moments—turning visibility into lasting credibility.

From national features and product placements to launches, podcasts, awards, affiliate opportunities, and timely trend-driven stories, we identify the moments that matter and create a strategic path to pursue them.

Media Strategy + Outreach

Develop integrated media strategies grounded in client goals, brand priorities, key launches, and timely cultural opportunities.
Leverage editorial calendars, emerging trends, cultural moments, and news cycles to create sustained media visibility and momentum.
Drive high-impact opportunities across national, top-tier, trade, lifestyle, business, and category-leading media.
Execute targeted outreach and leverage established relationships with editors, producers, podcast hosts, creator agents, and media decision-makers.

Launch + News Strategy

Lead high-impact media campaigns around product launches, retail expansions, collaborations, partnerships, and major business milestones.
Develop and write editorially driven pitches and press releases that transform brand news, founders, products, and expertise into compelling media stories.
Identify and activate trendjacking and newsjacking opportunities to position brands and experts within timely conversations.

Product Placement + Seeding + Awards

Secure strategic product placement across gift guides, roundups, seasonal features, product testing, and high-value editorial opportunities.
Execute targeted product seeding programs designed to build relationships and generate meaningful editorial coverage.
Pursue high-value awards, editorial recognitions, and industry opportunities aligned with brand positioning and growth goals.
Lead submissions, deadlines, and supporting materials to maximize visibility and recognition.

Paid, Affiliate + Broadcast

Identify and secure strategic paid, sponsored, affiliate, creator-led, podcast, TV, radio, and broadcast opportunities that extend earned media impact as fit.
Evaluate opportunities based on audience quality, reach, relevance, and alignment with client objectives.
Lead outreach, negotiation, coordination, and opportunity management from initial pitch through placement.

Influencer Relations

Influence with intention

We approach creator partnerships strategically—connecting brands with voices that genuinely align with their audience, goals, and point of view.

From organic gifting and relationship building to fully managed influencer campaigns, we develop creator strategies around the right fit, the right investment, and the right opportunity for impact.

Creator Campaign Strategy

Build creator campaign strategy based on client goals, budget, timeline, and audience.
Recommend creator categories, campaign structure, deliverables, and outreach approach.

Budget + Campaign Management

Help shape creator budget allocation.
Manage campaign workflow, outreach, communication, and basic coordination.
Track campaign progress and creator responses.

Influencer Campaign Managmenet

Source and outreach to relevant creators.
Coordinate campaign details, deliverables, timing, and requirements.
Support creator communication from outreach through completion.

Relationship Management

Maintain relationships with creators, influencer managers, and partners.
Track warm relationships and ongoing opportunities.
Support long-term creator partner development.

PR Gifting

Identify creator gifting targets.
Manage outreach and interest confirmation.
Coordinate address collection and gifting lists when included in scope.

PR boxes can either be a light-lift included service or a paid add-on, depending on the level of work required.

PR Strategy

Strategy Behind the Spotlight

Good PR is about knowing where to show up, when it matters, and what’s actually worth pursuing. We work as an extension of your team to bring a strategic communications perspective to the moments that can move your brand forward.

From launches and retail expansions to seasonal opportunities, editorial moments, cultural conversations, and major brand milestones, we connect the dots across your business and the media landscape so every move has a purpose.